Business StrategyMarketingSales

Taking opportunities

In line with one of my recent themes – In addition to the well publicised difficulties it causes, the tough economy is also creating opportunities for those sharp enough to spot them and with the resources to take them – I noticed a three articles this week confirming this hypothesis very clearly.

  • Pawnbroker Albemarle & Bond set to open more stores
  • Primark sees strong sales growth
  • Guy Hands buys out fund investors … (at a deeply discounted price)

So the question for all of us running our enterprises must be

  • How do we capitalise upon a tough market. ie How does the tough market make our product MORE attractive?

and more specifically using the above examples

  • How can we position ourselves as the ‘value’ provider in our sector
  • How can we provide products and services needed by people and companies when they are short of cash
  • How can we find the resources to raise our stake / share whilst others are prepared to sell cheaply