MarketingSales

Mike’s magic email

The simplest tips are the best!

The speaker at the MD2MD business leaders’ group this month was Mike Southon. Amongst the many sales tips Mike shared was the following:

If you are trying to open up a new customer by email, keep the email to 4 lines with the following structure:

Dear Mr X
I noticed that … (Something specific to them)
We are …. (Business premise)
as shown by (Give proof)
I’m in your area X, can I have 15 mins. (Call to action)

For a better and fuller explanation, click here to read the full extract from Mike’s book!