Hyperlocal, hyperspecialized, hyperrelevant
Synchronicity experience this morning. I was looking at my client’s blog about the launch of hisexcellent site giving good advice on climbing frames and thinking how useful it was. I then moved on to read my marketing hero Seth Godin’s blog on the importance of highly focused specialised websites. It’s great to know that a small Oxfordshire company, and a member of MD2MD is leading the world!