With social media becoming more and more popular among businesses as a way to market their company, inform others of their services and have an on-line presence; as well as a source for research, it is no wonder that the number of sites, and organising tools to manage those sites, are becoming huge in number and changing almost on a
Having taken everyone through the process of understanding some of the human behaviour relating to seminars, and what we need to consider when planning an event, the business leader members of MD2MD were taken through how to present the marketing material. When dealing with mailing letters, Philip recommended; The first thing a potential delegate should see when opening the letter
My previous blog on Philip Calvert’s session to business leaders at the MD2MD Novembermeeting focused on human behaviour and how it would impact on the way we market and present at a seminar. In order to maximize the potential to fill an event with delegates, planning and marketing should commence 5 months before the seminar. So where do we start?
As guest speaker at MD2MD’s November meeting of business leaders, Philip Calvert gave an informative and comprehensive session on Successful Seminar Selling and the power of social media, not just in marketing seminars, but marketing your business as a whole. Philip’s background is in Financial Services; today he still works closely with the financial sector, and has set-up a thriving
In my last few blogs I’ve been arguing what I thought at the time were two separate points (a) that there are opportunities out there for those with the skill and resources to take them and (b) that just as we all now recognise the critical role of the web in building our business, we will all have to come
Have you noticed how one of the benefits of the recession (yes I think there are some) is the way it stimulates innovation. To succeed businesses have to really focus on being very good at what they do. And in today’s world, a key area where innovative thinking is really helping some businesses to gain market share is the web.
In today’s tight times we should all be on the lookout for free, or at least low cost marketing. I thought the following article by Gihan Perera contained some useful ideas. As an expert, your most powerful marketing tool is not your business card. It’s not your glossy brochure. It’s not your Web site. It’s not your client testimonials. It’s
I’m not going to do a massive amount of blogging on how to generate leads with Google as there is plenty of information on this topic available on the web and this is a blog for SME Business Leaders. What I did think might be useful for some readers though was a brief introduction to some of the concepts and
Mike Clare went from 1 store selling beds, to the largest retailer of beds in the UK with 250 Dreams Superstores. At the MD2MD LeaderFest conference for business leaders and directors in September, he shared his philosophy for success based on the 4 P’s: Perseverance – If you really believe in, and are committed to what you are doing, don’t give up – even when it
I read a lot. Because I’m always busy (in itself a weakness I’m working on) it’s mainly articles, but when I go on holiday I get the chance to read the real thing – books! And when I read analysis and advice I look for two things: Does it pass the Hardybee test? Does it appear sensible to me? Does