Posts In Category

Marketing

Stimulate the senses for sales and marketing
MarketingSalesSales & MarketingSpeakers

By MD2MD speaker, Graham Jones Why you need to use sensory gratification marketing to sell more online Sensory gratification marketing sounds a grand term but all it really means is stimulating as many senses as possible. The more senses of a buyer you stimulate, the more likely they are to buy because they become immersed in your product. The problem

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Psychological ownership and sales
MarketingSalesSales & MarketingSpeakers

By MD2MD speaker, Graham Jones Creating a sense of psychological ownership will boost sales Psychological ownership is that feeling that “this is mine”. We clearly get that feeling when we do own something. But we also feel attached to things as being “ours” even if we do not own them. Many people, for instance, have a deep attachment to a

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Business StrategyMarketingOperations & QualitySalesSales & Marketing

Why do many organisations repeatedly pursue contracts where they have little chance of success? This is a subject which has fascinated me for many years. It is a phenomenon that shows no signs of running out of steam. There are numerous factors which may help to explain the reasons for it, most of them are self-inflicted. In the first chapter

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MarketingSales & Marketing

Many speakers at MD2MD meetings and I suspect most coaches and mentors discuss with their clients how they stand out in a crowded marketplace.  And during the sales and marketing process it’s especially difficult as it can only be about perception at that stage.  Even if the experience you deliver is exceptional potential buyers haven’t yet experienced it so how

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MarketingSales & Marketing

Marketing is in the midst of a seismic shift in power, and businesses must be versatile about how they engage prospective customers in order to remain current. A successful marketing campaign is no longer about the quick sale. It must build brand awareness and inspire confidence, developing a long-term strategy for attracting and converting customers. With the economy tight and

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Entrepreneurial ambition & growthMarketingSales

In this tight economic climate many clients are reducing their spending. So how in that context can my exhortation to use the tight economic environment to grow market share be achieved? It’s not easy, but the following may stimulate some ideas. Rather than putting all your effort into winning the few new clients that are around think hard about how

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Business StrategyMarketing

MD2MD speaker Barnaby Wynter provoked members to think differently about their customers and their customer engagement process by considering carefully how they connect emotionally with customers.  He suggested that customers develop an affinity for a brand step by step through a number of stages in a refinement of the widely used AIDA model. I share his six step version below.

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MarketingSales

One of my favourite MD2MD speakers is Grant Leboff whose subject matter is how the role of marketing has changed dramatically over the last thirty years as we’ve moved from a world where information was scarce and attention was (relatively) easy to gain to an era when attention (time) scarce and attention difficult to gain. Grant’s thinking links closely to

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Entrepreneurial ambition & growthMarketing

A guest article by MD2MD member Ashley Carr, Managing Director of Neo PR. In order to succeed it is important that organisations stand out from the crowd. This can be done in a variety of ways – from impeccable customer service, innovative product design or by clever positioning of the business leader(s) as a thought leader in the industry, with views

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Business StrategyMarketing

A guest blog by MD2MD member Alex Minchin of Zest Digital.   Over the eighteen months, the digital marketing industry has gone through some of the biggest changes in its short history. There are more changes, happening more frequently, that change the landscape of search more dramatically than ever. The title of my post is meant to provoke you, as a

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