Author Archive

Graham Jones

Stimulate the senses for sales and marketing
MarketingSalesSales & MarketingSpeakers

By MD2MD speaker, Graham Jones Why you need to use sensory gratification marketing to sell more online Sensory gratification marketing sounds a grand term but all it really means is stimulating as many senses as possible. The more senses of a buyer you stimulate, the more likely they are to buy because they become immersed in your product. The problem

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Psychological ownership and sales
MarketingSalesSales & MarketingSpeakers

By MD2MD speaker, Graham Jones Creating a sense of psychological ownership will boost sales Psychological ownership is that feeling that “this is mine”. We clearly get that feeling when we do own something. But we also feel attached to things as being “ours” even if we do not own them. Many people, for instance, have a deep attachment to a

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